Thu, 09 September 2010  11:18:07
Beverage Battle
06 Feb, 2010 09:49:05
Sri Lanka in new tea marketing drive
Feb 06, 2010 (LBO) – Sri Lanka’s Tea Board has chosen MTI Consulting, a management consultancy, to develop a strategy to promote Ceylon tea, the island’s main commodity export.
The Sri Lanka Tea Board (SLTB) said it chose the firm after a year-long competitive evaluation process.

Tea is Sri Lanka’s second largest export earner next to apparel, contributing three percent of the country’s GDP, with a global tea export market share of around 19 percent.

“Tea is Sri Lanka’s key export and critical to our national economy,” %. SLTB chairman Lalith Hettiarachchi said.

“In a highly competitive and branded global market, the marketing and branding function are key drivers of the industry’s success.

“The prime objective of the study is to enhance value addition for Ceylon tea and formulate pragmatic strategies to support Sri Lankan brands.”
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